ACTA'S MISSION STATEMENT

Mission Statement

ACTA has been the united voice for the Australian coffee industry since 1940

Representing the Australian coffee industry – assisting and improving the standard, promotion and image of coffee by providing a platform for networking and furthering education.

Liaising with the media and regulative bodies on all aspects of the industry.



Achievements

Involved in the successful negotiations of the exclusion of coffee from GST

Instrumental in the reduction of duties on the importation of coffee

Providing experienced judges (independent) for Royal Agricultural Society’s coffee awards

Regularly addressing industry issues with media

e.g:

- Coffee cartels

- Choice magazine

- Sunbeam Australia

- Misleading and incorrect commentary

- Fair trade

- Rainforest Alliance

- 4C common code for the coffee community

- Market movements

- Green Bean pricing

Addressed industry issues with authorities

e.g:

- GST

- Parchment (AQUIS)

- EPA standards

- Australian Customs requirements

A Closer Look At Some Of Our Members

The Bean Alliance

Mr. Angelo Augello,Innovator of The Bean Alliance……

The Bean Alliance, values people – their own team of committed people, the people who
love to serve the coffee they roast and especially those who love to drink it……
Managing Director, Angelo Augello is committed, proactive, creative and visionary in the
way that he approaches a new proposal. He is willing to take a risk in a new idea when
many companies would not……
Background...
In 1984 I first started my career as a Legal Clerk, and then my interest shifted to
a roasting plant called Monte Coffee. As my passion for the coffee industry grew
so did Monte Coffee; when then in 2001 and twenty years of roasting coffee in
Melbourne, Monte Coffee changed and emerged into what is known as “The
Bean Alliance”.
Like many people I have met in the coffee industry over the years, my
participation was neither completely planned nor intentional; but when you
become a part of it, the interest and breadth are unrelenting. It was inspiring to
complete the delivery of product from roast to cup.
My achievements over the next 19 years saw me make The Bean Alliance and
its stable of premium brands which include Monte Coffee, Del Zotti, bean ground
& drunk, Gravity and Café Works, one of the most broad reaching brand
portfolios in the fresh roast and ground industry. The Bean Alliance is also one
of the largest contract roasters and packers in Australia; sourcing, blending and
distributing many brands evident in the Australian market. The brands operate
and exist across the different segments of the market:
• Corporate Environment
• Cafes & Restaurants
• Connects to coffee drinkers in all realms of life style.
The Bean Alliance won runner-up in 2005 for the Premier’s Marketing Award
for Indulge Your Senses Superfine Drinking Chocolate.
Myself and the team of people at The Bean Alliance roasting plant are
committed to finding the best coffee and beverage solution for our customers.

…individual roasting, for individuals
25 Kurnai Avenue
Reservoir VIC 3073
T: +61 3 9474 5555
F: +61 3 9474 5556
E: coffee@beanalliance.com.au
®

Cantarella Bros

Leslie J Schirato, Cantarella Group Managing Director


Recognised as Australia’s ‘Coffee King’, Les Schirato heads the Cantarella Group of Companies, which accounts for over 42%* market share in the pure coffee market with the Vittoria, Aurora and Delta brands. Over one million cups of Cantarella coffee are enjoyed by Australians every day, and for every three cups of pure coffee enjoyed at home, at least one is a Cantarella coffee brand. The Vittoria Coffee Brand has also been recognised as Australia best know coffee brand in cafes#.

The son of Italian immigrants, Les was born in Sydney in 1955. His marketing expertise and passion for the Italian lifestyle has seen Les build many traditional Italian products into Australian household names.

In 1993 Les was appointment as Cantarella Group Managing Director, his first role was to facilitate a plan to turn the company around, and fuel business growth, under his influence the group today has grown to a debt free organization with a $135 million turnover.

This unprecedented growth and debt reduction precipitated Les being named Ernst & Young Entrepreneur of the Year (consumer & industrial goods) in 2001 and Cantarella awarded 2002 GIO fastest growing business and 2004 Family Business Australia Business of the Year – second generation.

Today product lines extend beyond the famous Vittoria and Aurora coffees to category leaders Jarlsberg Cheese and Twinings Teas. Italian beverages include Luigi Cavalli wines and Santa Vittora mineral waters, Italian pasta, cheeses and preserved vegetables under the Aurora brand and Italian gelato ingredients for the Gelatoria Artisan Gelato concept.

In 2003 Les embarked on a radical new approach to selling pure coffee in supermarkets, the impact was immediate. The ‘Café at Home’ shelf concept was designed to simplify the category and educate the consumers in Woolworths, this resulted in doubling Cantarella’s pure coffee sales as well as being awarded the Australian Marketing Institute’s National Innovation award in 2004.

In 2004 the award continued with the ‘2004 Big Business Award’ - Australian Multicultural Marketing recognizing the Vittoria Italian Heritage newsprint campaign - celebrating the impact Italians have had on Australian culture.

An industry leader, Les is the Vice President of the Australian Coffee Traders Association and is also a member of the World Presidents Organisation, Australian Food and Grocery Council, Australian Institute of Directors and the Australian Marketing Institute.

Always heavily involved in community issues, Les is major supporter of the Curran Foundation at St Vincents hospital, The Leukemia foundation of NSW and the Children’s Cancer Institute all of which receive on going support through donation as well as the International Coffee Kids Foundation.

The immediate future has Cantarella building a new state of the art coffee roasting facility in Sydney, further expansion of the export markets, particularly Asia, and several new retail and product innovations to the Australian market.

Further information about Cantarella Bros and Vittoria Coffee can be found at www.cantarella.com.au and www.vittoriacoffee.com

Australian Beverage Corporation

Tye Bronneberg, Managing Director

While working in the courts back in the early 90’s, a colleague said to him on a holiday in the Maldives, “lets start a coffee company”. He replied “I don’t even drink it”. Fast forward 5 years and he had trained as a roaster, both by the Master Roaster for Mocopan, and some of the largest roasters in Italy, and gained excusive access to some of the best coffee equipment in the world. In addition, he became one of the largest suppliers of coffee equipment to the Australian and New Zealand markets, including the largest coffee equipment deal in Australian coffee corporate history.

The concept of ABC was to build an equipment company that supplies premium equipment to all sectors of the coffee industry for their total needs, from the best espresso equipment with remote monitoring, state of the art bean to cup equipment, grinders, bulk brewing, beverage systems and premium cleaning products.

ABC are exclusive agents and distributors for the following range; Dalla Corte, WMF, De Jong Duke, Bunn, Mahlkonig, Bravilor Bonomat, Reneka and Urnex cleaning products in Australia and New Zealand.

For further information on ABC you can visit www.ausbeverage.com.au

Mocha Coffee

Sharing the Passion

Steeped in family tradition Mocha Coffee has emerged as one of the most successful suppliers of gourmet coffee.

From the bustling suburbs of inner city Newtown, Greek immigrant John Mannassis had a vision for sharing the passion and producing a fine, quality gourmet coffee for consumption at home and in cafes and restaurants.

The vision became a reality when his children Paul and Maria established the Mocha Coffee brand in 1987. Mocha Coffee commenced as a small roasting facility with a retail front on Enmore Road in Newtown. In 1999 the wholesale side of the business expanded and Mocha Coffee moved to larger premises in Marrickville.

At this time Mocha Coffee expanded their facility and highly qualified staff to provide in-house technical expertise, barista training in a specialist training centre as well as before and after sales service to support clients and customers.

Mocha Coffee prides itself in offering consistent, high quality, fresh gourmet coffee blends and exceptional personalised service. Mocha Coffee sources the highest quality coffee beans from various origins around the world.

In 2002, Mocha Coffee expanded to the Philippines, and the “Mocha Blends” chain was established to specialise in espresso based beverages made in the traditional methods.


MEMBERSHIP APPLICATION FORM
(To print,highlite form, select "copy" from the Edit menu, open Microsoft Word, paste to a new document, then print).



ABN 85 439 269 497
PO Box 397, Double Bay NSW 1360
Phone, 02 9362 9734 Fax, 029326 1041


Application for Membership

Company Name¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­¡­

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(Please select one membership category)
Full Member,12 months; $500.00
¡õGrower/Exporter/Producer ¡õImporters/Green Brokers
¡õRoasters / Wholesalers ¡õCoffee Machinery Manufacturer
Associate Member, 12 Months: $250.00
¡õFood service/Distributor/Other

Payment can be made by,
¡õCheque: (payable to) Australian Coffee Traders Association
¡õDirect Deposit: National Australia Bank, 082 128 01777 6542
¡õCredit Card (Visa, Mastercard, Amex):
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Please Complete, sign and return this form to the address above indicating the method of payment, A tax invoice will be forwarded when transaction completed along with currant Membership Certificate.
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